Whether or not you like or use online reviews personally, they must be an integral part of your marketing strategy.
Consumers love online reviews, and they use them daily to gain insight on everything from Amazon products to accountants, doctors, restaurants, and car dealerships.
Stats:
=> 93% of consumers read local reviews to decide if a business is good or not
=> 68% of US consumers said that positive reviews made them more likely to use a business Positive reviews make 73% of consumers trust a local business more
=> 48% of consumers need at least a four-star rating
=> 77% of consumers think that reviews older than 3 months are not relevant
Reviews and Ratings Can Make Or Break A Business
A 1-Star difference in your online rating can result in a 5-9% change in revenue 74% of users say they will not select a company with poor reviews
